Two major proxy advisory firms urged shareholders to oust members of Cracker Barrel’s board — including a DEI marketing exec who took heat following the chain’s disastrous logo rebrand. Institutional ...

Amid backlash over logos and renovations, Cracker Barrel announced it will close 14 company-owned restaurants in the coming year. The closures aren’t of the signature Cracker Barrel locations but ...

WASHINGTON, Aug 26 (Reuters) - Cracker Barrel (CBRL.O), opens new tab said on Tuesday that it will stick with its decades-old logo, scrapping plans for a new one following social media backlash, ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

The online backlash that ensued following Cracker Barrel's multi-million-dollar re-branding effort was a lot more than just losing an illustration of an older man in rustic clothing resting his arm on ...

Cracker Barrel CBRL-1.42%decrease; red down pointing triangle planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but its new logo stole the ...

Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? If you guessed which crisis is not like the others ...

People on the ground in Pensacola, Florida – where the old logo still shines bright above the interstate – were quick to dish out criticism. "It takes away from heritage. When you're 81 years old, you ...

Cracker Barrel, a restaurant chain with a signature general-store feel and porch full of rocking chairs, announced its redesigned branding this week with a new logo. It is the first logo change for ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...