Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Seideman, US director of the targeting ...

A custom software program was developed and implemented in the programming language R. Other aspects of the workflow were left unchanged. TATs were measured over a 12-month period (June-May). The same ...

Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent ...

Shinka is currently pursuing SOC 2 Type II certification, which will demonstrate the effectiveness of security controls over ...

CHICAGO, March 29, 2017 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising ...

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, ...

Editor's Note: The following post was first published last July, but is still relevant today. Programmatic buying is getting a good deal of attention -- and recent articles have speculated on ...