Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that we at Wheaton Group refer to as best-practices ...

This article is published by AllBusiness.com, a partner of TIME. What is "Data Mining?" Data mining is the process of extracting useful patterns, correlations and insights from large datasets using ...

Data mining has evolved from the esoteric domain of the mathematician to the expert statistician’s programming and workbench tools and, at last, to the realm of widely accessible business applications ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...