Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

These insights help you align your brand mix strategy to your preferred customer. It all boils down to listening to your customers – and realizing that everyone in the organization can put the ...

“A picture is worth a thousand words”. This is as true for data as it is for art. With the advent of big data, there is a tremendous need to manage, interpret and communicate it effectively – because ...

Welcome to Data Spotlight, our series showcasing insights derived from Bloomberg’s 8,000+ enterprise datasets available on data.bloomberg.com via Data License. In this edition we take a look at ...