As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

Email retargeting is an important part of your email marketing strategy, essential to ensuring users stay engaged and aware of your brand. Retargeting is the act of sending an email to a segmented ...

NEW YORK, Dec. 14, 2022 /PRNewswire/ -- 33Across, an addressable infrastructure designed for the open web, today announced its new strategic partnership with NextRoll, a marketing technology company ...

Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers ...

NextRoll Using 33Across' Lexicon Identity Resolution Technology to Build Cookieless Segments And Execute Retargeting Tactics Across The Open Web NEW YORK, Dec. 14, 2022 /PRNewswire/ -- 33Across, an ...