SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...

For reasons that haven't been properly explained by science, kids, no matter if they're boys or girls, love cars. It doesn't really matter what cars – they can be daily drivers, racers, toys – as long ...

For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

But what about an F1 race car? I mean, Lego already sells small versions of each team’s cars, but could you build a life-size version that you can actually drive on the circuit? It turns out you can.

All 22 drivers drove go-karts featuring 28,000 Lego bricks. Clive Rose/Getty Images Formula 1’s second edition of its Lego drivers’ parade, this time using go-karts featuring 28,000 Lego bricks, ended ...