Opinion
2UrbanGirls on MSNOpinion

How Gundir is eliminating direct mail postage risk: A Q&A with Mike Gunderson

Direct mail marketers face a constant challenge: unpredictable postage costs. When the USPS raises rates, budgets shrin ...

AI Didn't Bring Back Direct Mail—It Changed What Makes It Work

AI made digital outreach dramatically cheaper, but it also removed much of the signal value from email because everyone now ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Yahoo Finance

Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel’ Marketing Integration

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail ...
Printing Impressions

Postage Went Up. Now What?

Another USPS postage increase is here. For direct mail marketers, the immediate concern is not simply that every piece will cost more. It is that plans made months ago may no longer work as expected.
Printing Impressions

How to Build a Direct Mail Strategy That Actually Works

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...
Morningstar

Japs-Olson Company (JO) Expands Direct Mail Capabilities with New Technology and HiTrust Certification - Delivering More Speed, More Engagement, and More Impact.

LOUIS PARK, Minn., April 21, 2026 /PRNewswire/ -- JO today announced a major expansion of its direct mail capabilities through strategic investments in next-generation equipment and the achievement of ...