ANAHEIM, CALIF. — Evolving consumer need states combined with unpredictable economic factors are changing the way snack manufacturers interact with customers today, according to a panel of snack ...

At the Mortgage Banking Summit, industry leaders discussed strategies for navigating the evolving mortgage landscape. They emphasized the importance of anticipating customer needs, balancing ...

But simply identifying consumer needs is not enough. Whether with new products or through positioning existing ones, marketers must go from simply fulfilling practical needs, which our consumer ...

“Younger generations surveyed (Gen Z and millennials) don’t track that much lower for in-store purchases than their older counterparts (Gen X and Boomers),” noted Jon Copestake, Global Lead Retail ...

People throw around the word "unprecedented" a lot—possibly too much. And yet, I find myself grasping to find a better descriptor for the environment that many clients are facing right now. Amid ...

Functional food is not just another trend. It’s a megatrend, permeating almost every category in the industry – from beverage to dairy, snacking to confectionery. The food and drink industry is racing ...