Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

The basic foundation of advertising is to control and drive consumer behavior toward a product or service. Slipping sales numbers, reduced customer enthusiasm for new products and customer hesitancy ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Find the latest consumer behavior news from Fast company. See related business and technology articles, photos, slideshows ...