Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how brands create and manage their marketing campaigns. Yet some market watchers ...

America’s advertising market has transformed so dramatically over the last decade that almost two-thirds of it is now in the hands of just five tech companies. This week, MoffettNathanson released a ...

In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand ...

B2B SaaS marketing in 2026 has become a discipline distinct from generalist B2B marketing. Three forces have driven the ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Check out the list of largest Advertising Agencies in the Triangle, ranked by the number of local ad professionals. A new version of this list is available. View the ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Outsourcing has been part of the marketing industry for decades, but not always for the right reasons. For many agencies, outsourcing initially began as a cost-saving experiment, often yielding mixed ...